Pay Per Click Advertising - Las Vegas Online Advertising Company
Pay Per Click (PPC) is an online advertising model where ads are displayed. An advertiser pays each time a user clicks on an ad.
Google Ads is the preferred service to reach out to potential customers fast and efficiently. The system has basically no limits in terms of number of ads and keywords you have in your campaigns. Additionally, Google Ads allows you to finetune targeting for optimal results.
Pay Per Click advertising is a great digital marketing strategy. It allows you to reach out to potential customers with flexibility and full control.
What does Go2mark do for you?
Before taking on your Pay Per Click project we determine what your PPC goals are. Would you like to reach out to users of search engines such as Google, Bing and Yahoo!? Or perhaps use contextual advertising where you have your brand on thousands of relevant websites? Or reach an unlimited amount of users on Facebook?
Go2mark sets up and manages your pay per click advertising campaigns focusing on what your business needs.
What are the benefits of Pay Per Click (PPC)?
- You reach out to potential customers in a matter of minutes
- Numerous campaigns targeting different users can be set up
- Thousands of keywords can be targeted
- Full control of your marketing budget
- Flexible and adjustable in minutes
- Target users locally, statewide or globally
- Increase brand awareness
- Results are measurable
- Detailed reporting
- Finetuning campaigns to obtain a better return on investment
- Have your brand on thousands of websites
- Highlight specific promotions as soon as they are launched
Preparation
We use Google’s free Ad editor to optimize campaigns. The editor allows us to optimize campaigns offline. We will send you the campaign in a file that you can simply open in your browser. After your approval we upload our work to Google Ads and go live.
Campaigns
Google Ads allows you to add multiple campaigns to an account. Every campaign gets unique settings.A campaign consists of ad groups, keywords, ads and ad extensions. You can add up to 10,000 campaigns to your account.
Campaign settings determine how and where your ad is displayed. Following are some of the settings on campaign level:
- Locations/Languages: Ex. Los Angeles / English
- Networks/Devices: Ex. Search Network/Desktop Computers
- Ad-extensions: Ex. Address, Phone number, Sitelinks, Callout, Review
- Ad planning: Ex. Display between 9am and 6pm
Pay Per Click Cycle - A Visual Representation
Ad Groups
Every campaign gets one or more ad groups. You can add up to 20,000 ad groups in a campaign
Keywords
Keywords are assigned to ad groups. The number of keywords that can be targeted is as good as unlimited. Up to 20,000 ad group targeting items per ad group (such as keywords, placements, and audience lists) can be added.
Ads
Every ad group is required to have at least one ad. We recommend using multiple ads to see which one performs best.
Budget
You are free to set a budget that suits you. We recommend setting a daily budget of $10. This will ensure that we have room to optimize the campaign. If the daily budget is set too low optimizing a campaign proofs to be difficult and ineffective.
Deliverable
The following key performance indicators will be available to you in an interactive online report:
- Keywords
- Impressions
- Cost per Click (CPC)
- Click Through Rate (CTR)
- Conversions
- Monthly budget
Example Interactive Google Ads Report
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Why should you choose Go2marK as your digital marketing agency?
- Small and flexible organization
- No-nonsense approach
- Proven experience
- Focusing on results
- No long term contracts
- No "9 to 5" mentality
- Quoting the price upfront
- Customer support that will impress you
- Getting the best return on your investment
- Teaming with complementary specialists
Some of our happy clients
